Before
we look into the reasons why Facebook Apps serve as a valuable resource for
Social Commerce, we need to understand what exactly is Social Commerce? Social Commerce involves selling products/services
using an online, social media that encourages active user contributions,
participation and interaction. More concisely, Social Commerce is about using
Social networks to carry out sales. Social Media Marketing is an effective
e-marketing tool, which when applied using the right strategy, can multiply the
overall sales and revenues generated through a business website. Many Internet
Marketers focus on using strong social networking websites to generate positive
results from their Social media marketing efforts.
Ranked
as World’s Number 1 Social Networking Site, Facebook is one of the leading commerce
technologies with over 120 million active users across the world. It is a
community platform that is increasingly being used to connect with customers so
as to deliver phenomenal results. In other words, the selling of products and
services through Facebook can be termed as Facebook commerce. According to
statistics, 69% of consumers who mostly purchase online do so through Social
Networking sites. Some of the important benefits of Facebook
Application Development Services are:
- Many business owners and Internet marketers use Facebook Application Development services to create user-friendly commerce sites that support store-front integration to Facebook. Users can “Like” and “Share” whatever they like through the Facebook commerce application, which not only allows business owners to prepare even better targeting strategies, but also enhances customer experience.
- Small and medium sized businesses can offer customized, cross-channel shopping through creating a strong communication platform for customers
- Facebook is more than just a technology for completing sales and transaction. It is also a powerful promotional tool for all kinds of businesses; large, medium and even small businesses. Thousands of millions of businesses have Pages on Facebook that help businesses engage customers according to their social behavior with your brand, promote their brand using word-of-mouth, and get customers returning to their website.
