With the revolution in
technology, the whole world has gone mobile and continues to do so. People
demand quick and easy accessibility to information, and that is what makes the
world so cling to the world of mobile application
development. Mobile devices have become the first thing we need for timely
information. They have become the most preferred medium to access the world of
internet. According to a recent study, mobiles will be the chief means for
people to access Google in 2013. Also, it has been noticed that 25% of traffic
and 40% of views on the internet come from mobile devices.
On average, there are almost 75
apps on users’ phones and they use about 11 of them; this being a challenge for
a lot of mobile application development companies. So, when designing a mobile
app, companies need to identify their business strategy that will appeal people
to their application and how useful it will be for them. For instance, Dunkin
Donuts makes mobile apps that maintain both the brand image and retail
presence. The point being that you really need to define the apps consumer
need.
A lot of large consumer brands
can have huge ROI using through successful mobile application development
techniques. You can generate speed, value of information and create effective
advertising through creative mobile apps. Therefore, mobile application
development will keep getting popular in the future. According to Forrester
Research Report (FORR), by 2015, about half of all the corporate issued devices
will be mobile.
